Setting the scene for brands

The RÖDER Group built an attractive merchandising complex for the 2015 UEFA Champions League final in Berlin.

Maximise your brand with temporary retail spaces for sporting events

For the 2015 UEFA Champions League Final in Berlin, the RÖDER Group created an impressive merchandising complex at the iconic Brandenburg Gate. This temporary shop was specially developed for the biggest football event of the year and attracted football fans from all over the world looking for authentic fan merchandise and memorabilia.

A retail space that moves

The RÖDER Group, a specialist in high-quality event halls, installed a 15 x 25 metre SOLUTION event hall with a side height of 4 metres, which is ideal for large crowds and a variety of uses. Part of the façade was made of glass and aluminium, which not only provided a modern look, but also presented the products on display inside in an appealing way.


Perfect branding with Alea façade cladding

The innovative Alea façade cladding was used to create an optimal branding surface for Adidas and the UEFA Champions League. This system allowed the brands to be visually strong and distinctive, which significantly boosted sales and brand loyalty.


A shop that is more than just a retail space

The temporary merchandising shop served not only as a point of sale, but also as a central meeting point for fans to experience the excitement and community of the event. Thanks to its strategic placement directly at the Brandenburg Gate, the shop became an unforgettable part of the UEFA Champions League final.

Utilising temporary retail spaces at sporting events

Setting up temporary retail spaces like this offers a flexible and effective solution for events of all sizes. They allow event organisers to respond quickly to changing requirements while maintaining a strong presence and brand awareness.

This approach shows how temporary structures can be used to fulfil both functional and aesthetic needs, enriching the atmosphere of an event while increasing sales through targeted merchandising. Take advantage of the opportunities that temporary shops can offer for your events to present your brand in the best possible way and successfully market your products.


Technical details

Width: 15,00 m
Length: 25,00 m
Area: 375,00 m²
Side height: 4,00 m
Roof: PVC tarpaulin with branding Attika
Facade: Partial glass-aluminium façade cladding

Many years of expertise

RÖDER has many years of experience in supporting sports event agencies for major sporting events. We have been equipping Formula 1 and other sporting events with event and premium tents since 1988. Benefit from our experience - we will be happy to advise you.