Lightweight halls for corporate events

We support numerous industries with high-quality structures that are individually tailored to the needs of customers. An outstanding example is the two-storey exhibition hall that was built for Mercedes-Benz's ‘Sternstunden’ event in Stuttgart. This project underscores RÖDER's expertise in the area of corporate events and brand experiences.

Project overview: Mercedes-Benz Sternstunden

Mercedes-Benz celebrated its 125th anniversary with a spectacular event at the Schlossplatz in Stuttgart. The aim was to thank the public for their many years of loyalty and at the same time to present innovative future technologies as well as the traditional automotive history. RÖDER was commissioned to construct a specially designed, two-storey lightweight hall.

 

 

 

 

Challenges and resolved requirements

  • Complexity of the structure: construction of a two-storey temporary structure within a limited timeframe.
  • Multifunctionality: integration of zones such as reception, exhibition, catering and VIP areas.
  • Design and function: ensuring a representative and at the same time functional design.

Unique features

  • Modular construction with fast realisation time
  • Aesthetic integration into the urban environment
  • Flexible use for various event formats

 

Technical data of the hall

  • Model: S-Tents Solutions M Plus
  • Side height: 6.50 m
  • Span: 15 m
  • Length: 40 m
  • Outdoor terrace: 15 m length at entrance
  • Ground floor: Exhibition space for special models, catering area
  • Functional rooms: Foyer/entrance/reception, Inner staircase, Gallery, Cloakroom and lockers, Staff room, Exhibition ‘Automotive History’, Bistro/catering area, VIP zone, Visitors’ auditorium

Technical details

Width: 15,00 m
Length: 40,00 m
Area: 600,00 m²
Side height: 6,50 m
Roof: PVC tarpaulin
Facade: Glass-aluminium façade and PVC tarpaulin, Attika covering

EXCURSUS: Diversity enables the creation of brand experiences

Event tents and tent landscapes play a crucial role in the realisation of successful corporate events. They offer flexible, adaptable and aesthetically pleasing space solutions that meet the specific requirements of companies. Our tents are suitable for a wide range of corporate events, for example:

  • Temporary retail space: merchandising shops, pop-up stores, etc.
  • Staff and family celebrations on company premises
  • In-house exhibitions, open days, events that showcase your products or services in your own environment directly to a selected target group, such as customers, partners or dealers
  • Exhibition and trade fair halls: exhibition tents are available in a range of different sizes and shapes, including rectangular, round or curved designs with pointed, pagoda or bodeo roofs. This variety makes it possible to find the right model for every need. The tent walls provide the perfect advertising space, which can be individually designed with company colours, logos, photos or text.

Requirements for corporate events

Companies that plan corporate events have specific requirements for staging successful events:

  1. Flexibility and adaptability Companies need flexible space solutions that can be adapted to various event formats. The modular systems from RÖDER make it possible to customise the space design to the specific requirements of the event.
  2. Representative design and functionality: An appealing and modern design is essential to emphasising the corporate image. The cubic shape and large windows of RÖDER's S-TENTS offer a representative look that combines functionality and aesthetics.
  3. Comfort and safety: Comfortable and safe structures are essential for the well-being of guests. The S-TENTS systems guarantee both safety and a pleasant indoor climate thanks to high-quality materials and well-thought-out designs.
  4. Fast assembly and disassembly: In today's dynamic business world, time is a critical factor. RÖDER's tent and hall systems are designed for fast installation and dismantling, which allows for efficient use of event locations.

 

Benefits for corporate events

RÖDER's S-TENTS offer companies customised solutions for their events. Thanks to the combination of flexibility, representative design and functionality, they meet the high demands placed on modern corporate events. In addition, companies benefit from RÖDER's many years of experience in providing high-quality space solutions for various industries.

Results

The RÖDER exhibition hall for Mercedes-Benz was a huge success. It offered

  • a unique visitor experience: several thousand visitors experienced the innovative strength and tradition of Mercedes-Benz at first hand.
  • effective brand communication: the hall provided a platform for impressively presenting future technologies and automotive history.
  • Positive response: The event strengthened brand loyalty and left a lasting impression on the target group.

Would you also like to showcase your brand with an impressive event? Contact us now to find out more about our customised lightweight solutions. Together we can realise projects that impress and have a lasting effect.